When you click on the 'About Gmail' link in the Gmail homepage, you will noticed top ten reasons why (Google thinks) you should use Gmail. Some of these reasons have been (are) featured on the homepage already (marked in *):
1. You don't like spam. Neither do we.*
2. Search your mail instantly*
Use Google search within Gmail to find the exact message you want, no matter when it was sent or received. You don't have to spend time sorting your email, just search for a message when you need it and we'll find it for you.
3. Organize replies into conversations
With Gmail, each message you send is grouped with all the responses you receive. This conversation view continues to grow as new replies arrive, so you can always see your messages in context.
4. Chat is built right in*
With just one click, you can chat in Gmail with the people you already email. You can even reply to an email by chat. And Gmail can archive all of your chats, making them searchable, so you never lose any valuable information.
5. Labels, filters, and stars...oh my!
Gmail uses labels to help you organize with more flexibility. A conversation can have several labels, so you're not forced to choose one particular folder for messages. You can also create filters to automatically manage incoming mail. Starring messages is another way you can organize your inbox. Plus, it looks pretty.
6. Get your mail on the go*
The days of needing your computer to get to your inbox are long gone. You can now use Gmail on your mobile device to access your email from anywhere.
7. Lots of space (and counting)*
We're always working to increase the amount of free storage we offer in Gmail, and if you want even more, you can always purchase additional space. With all that space, you can archive instead of deleting messages, so they won't clutter your inbox but will remain searchable in case you ever need them again.
8. We have ads, but only the good kind
With Gmail, you'll never see pop-ups or untargeted banner ads. Instead we display text ads and related links you might find useful and interesting. Learn more about how seriously we protect your privacy.
9. Save time
10. All this is free?
Gmail has been testing with different homepage designs recently and spam prevention has been the most stressed feature replacing the 'infinity + 1' storage that used to make Gmail stands out.
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