Gmail is testing out some new login pages which put more emphasis on its integration with other Google products and its spam-filtering technology instead of storage and search. This is quite understandable as Gmail has already initiated a dramatic increase in the amount of free storage provided to consumers on web-based email clients (i.e. Hotmail is up from 2MB to 5GB while Yahoo goes from 10MB to 'Unlimited'). This design emphasize the benefits of getting a Gmail account:
Gmail gives you more than email
A Gmail account gets you access to many other useful Google services, like:
Create and share documents, spreadsheets and presentations online. Open Gmail attachments in Google Docs and begin collaborating right away.
Organize your schedule, share calendars, and search for public events. Gmail automatically displays an "Add to calendar" link for messages that contain event information.
More Google products
Get access to photo sharing with Picasa Web Albums, discussions in Google Groups, and track blogs and news in Google Reader.
Gmail's unfailing efforts in fight spam has made it stand out of the crowd:
Gmail keeps spam out of your inbox
Gmail users often cite great spam protection as a key reason they love Gmail. To keep spam out of your inbox, Gmail uses:
Advanced spam-fighting technology
Gmail's spam filters run on the same computing infrastructure that powers Google search, and use innovative Google technologies to detect and block spam.
Community spam reporting
By reporting unwanted messages, Gmail users play an important role in keeping spammy messages out of millions of inboxes.
Gmail supports multiple authentication systems and performs rigorous checks on all incoming mail.