... a text ad (shows) at the bottom of (the) player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. Examples are shown below in screenshots from a My Chemical Romance music video.I have to agree with Duncan Riley's (from TechCrunch) comment about the ads. He says:
It’s a marked step forward in Google’s quest to better monetize YouTube, but I remain unconvinced. ... An advert is provided at the base of a My Chemical Romance video for Cingular/ AT&T. ... There’s no context, not contextual matching and delivery. Are users viewing this video or other music videos likely to be interested in an optional advertisement from AT&T, one that interrupts their viewing?I don't think so. I suppose the quality of the ads will improve as the network grows larger.
[Screenshots from New TeeVee]