Google explains why anonymize server logs only after 18–24 months
They came up with three major reasons:
- Improve our services: So they could know that you typed Google as Googel and gives relevant 'Do you mean ... ?" suggestions.
- Maintain security and prevent fraud and abuse: To prevent sabotage and to detect and prevent phishing, scripting attacks, and spam such as query click spam and ads click spam.
- Requested by law: To obey existing and proposed laws and regulations such as the EU Data Retention Directive and the US 24-month data retention laws.
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Google changes tagline to 'Search, Ads, Apps'
Reuters reports that according to Google's Chief Executive Eric Schmidt's presentation to investors ahead of Google's annual shareholder meeting:
Google Inc.'s corporate tagline has become "Search, Ads and Apps," reflecting a shift beyond search and advertising into online software applications, its chief executive said on Thursday.
|Related: Search Engine Land | New York Times|