Wednesday, December 12, 2007

YouTube Toggle Ads

Update: Apparently this is not a YouTube experiment, rather, it is an AdSense experiment.

YouTube is testing toggle ads in its Hong Kong version. You can toggle up or down by clicking on the arrows. There are five 'sets' of ads that you can toggle around. It is interesting enough to see if this actually increases CTR.
Here is a video of the toggle ads in action:

video

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