Google to Weave AdSense onto its Maps

Friday, June 1, 2007

Google to Weave AdSense onto its Maps

Google announces its plan to integrate AdSense with Google Maps
during Google Developer's Day in London when mentioning the newly released "Mapplets" feature, which lets Web developers display content and build applications within Google Maps. According to Andrew Eland, Google Maps engineer in Zürich, the sponsored markers on the map looks slightly different than the normal ones, and when clicked on show a sponsored link. Developers are allowed to choose whether they want ads on the map, and if so how many ads to display. Google created this to allow developers to monetize their mashups and they get paid whenever the link is followed by a user on the Mapplet, similar to the pay-per-click (PPC) concept used in the AdSense program. Users would be able to set a limit on the number of sponsored ads on their customized map and also turn the feature off.