Google Partners with Salesforce

Google has announced a marketing and distribution alliance that tightly bind Google AdWords to existing Salesforce tools that track sales from online advertising. It will begin with the integration of Google AdWords and Salesforce's lead generation tools into a new application called "Group Edition".

This will enable AdWords users to continue tracking AdSense referrals to their site in Google and build up a customer profile based on data a user enters into a site and their navigation path in Salesforce. When potential customers click through to the businesses site, Google tells Salesforce what search terms brought the user to the page and where they navigate throughout the site. Through the power of Salesforce.com's AppExchange directory, customers will also have the opportunity to mash-up any of 600 business applications including technologies for mapping and productivity.

Salesforce Group Edition featuring Google AdWords is available today in a five user edition for a special, 30 day promotional price of $600 per year, including a $50 AdWords credit (for new advertisers in the US, Canada, and Mexico only).

Related: Press Release | Joint Customer Login