AdWords is inviting advertisers who are interested in cost-per-click (CPC) site-targeting ads to join the testing scheme. Currently, advertisers can only bid for site-targeting ads on cost-per-thousand-impression (CPM) basis which means they pay when ever their ads are shown. Switching to CPC bidding, Google says it can:
- Increased flexibility. Select the content network sites you want your ads to appear on and choose the bidding option that fits your needs. If clicks are your goal, try CPC bidding so you pay only when you get the result you want.
- Full control. Create new CPC site-targeted campaigns, or switch your existing campaigns between CPC and CPM at any time. As always, you retain full control over your budgets and bids.