Tuesday, December 26, 2006

Google Self-Advertising Products

Google has been buying AdWords ads for its products in hopes to diverge traffic from its most popular product -- search to other services. I have done several searches trying to dig all the AdWords ads Google use to advertise its own products (see below for the products I have dug). I concluded that most these products that Google actually spend money competing with other advertisers are either unpopular and has a low market share or the Google version of that product for that particular keyword ranks pretty low (e.g. If you search for 'calendar', Google's calendar service ranks third). And recently, they even added something call 'Tip' which appears right below the search box when users search for particular keywords to promote its four products: Google Images (for searching images), Google Calendar (Google's web-based calendar service), Blogger (Google's free blogging service which recently went out of beta), Picasa Web Album (Google owned online album which provide one-time 250 MB of storage).

So far, I have dig these products which Google self-advertise: AdSense, AdWords, Google Toolbar, Google Talk, Google SketchUp, Picasa, Google Blog Search, Google Desktop, Google Pack, Google Calendar and Blogger. Have I missed any?

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